Introduction

Welcome to use our products and services! Your trust is very important to us, we understand the importance of your personal information, and will take appropriate security measures to protect your personal information in accordance with the requirements of applicable laws and regulations. This Privacy Policy describes how ZWO USA LLC ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from us.zwoastro.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

How We Collect and Use Your Personal Information

To provide the Services, we have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. In the course of your use of our Services, we will only collect and use your personal information for the business functions described in this Privacy Policy, the purpose of collecting personal information is to provide you with the Services, optimize our Services, and to protect the security of your account. You have the right to choose whether to provide such personal information, but in most cases, if you do not provide, we may not be able to provide you with corresponding Services or respond to problems you encounter.

When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Personal Information We Collect Directly from You

Personal information that you directly submit to us through our Services may include:

l  Account Information including your ZWO account number, password, and email address.

l  Order Information including search content/history/key word, order information (including consignee’s name, shipping address, cell phone number and email address, order number, information about the goods or services you are purchasing, the amount you should pay and the method of payment, a list of the items purchased, invoice information).

l  Customer Service and After-Sales Information including records of communications, correspondence/calls and related content (including account information, order information, other information you provide to prove relevant facts, or contact information you leave) with us.

Some features of the Services may require you to directly provide us with certain personal information about yourself. You may elect not to provide this personal information, but doing so may prevent you from using or accessing these features.

Personal Information We Automatically Collect about Your Usage

We may also automatically collect certain personal information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include personal information about how you access and use our Site and your account, including device information (including device model, operating system, language settings, network status information, MAC address, IMEI (for Android QI and below), OAID (for Android Q and above)/UUUID (for IOS devices only) and other device identifiers ),Wi-Fi BSSID, browser information, full Uniform Resource Locator (URL), information about your network connection, your IP address and other information regarding your interaction with the Services.

Personal Information We Obtain from Third Parties

Finally, we may obtain personal information about you from third parties, including from vendors and service providers who may collect personal information on our behalf, such as:

l  Companies who support our Site and Services.

Third-party payment institutions (e.g.PayPal,Shopify payment), who collect payment information to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

l  Third party delivery companies collect your order information to cooperate with us in completing the order for you and providing delivery services of your order.

l  When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any personal information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

l  Managing your account and the Site. We use your personal information to provide, operate, and maintain the Site and otherwise manage your account, including account login services and account security.

l  Providing Products and Services. We use your personal information to provide you with the Services in order to: display product information; perform our contract with you, including processing your payments, fulfilling your orders, verifying your identity and determining the transaction validity; send notifications to you related to your account, purchases, returns, exchanges or other transactions; facilitate shipping, returns and exchanges; continuously improve and optimize the features described above; display the order details; provide customer service consultation and after-sales service; as well as other features and functionalities related to your account.

l  Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

l  Customer Service and After-Sales Features. We may use your personal information to provide customer service and after-sales service, including contacting you, assisting with prompt resolution of issues, and recording the solution and outcome for quality control and future reference.

l  Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity; protect account security, comprehensively; assess risks associated with your account and transactions to prevent losses. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

l  Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our business purposes in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies and Similar Technologies

1.     Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and services providers to use Cookies on our Site to better tailor the Services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your personal information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device. To learn more about Global Privacy Control, you can visit Global Privacy Control — Take Control Of Your Privacy. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

2.     Web Beacons and Pixel Tags

In addition to cookies, we may use web beacons and pixel tags and other similar technologies on our Services, for example, emails we send you may contain clickable links to the content of our Services.

If you click on that link, we may track that click to help us understand your preferences and improve our Services. A web beacon is typically a transparent image embedded in a website or email. With the help of pixel tags in emails, we can tell if an email has been opened. If you do not want your activity to be tracked in this way, you can unsubscribe from our mailing list at any time.

If your browser has Do Not Track enabled, your choice will be respected.

How We Disclose Your Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, business purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

l  With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

l  With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your personal information in accordance with their own privacy notices.

l  When you direct, request us or otherwise consent to our disclosure of certain personal information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

l  With our affiliates or otherwise within our corporate group, to coordinate our operations, streamline the Services we provide, and for other internal business purposes.

l  With external parties in accordance with laws and regulations, or as mandated by government authorities.

l  In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Your Personal Information":

Category	Categories of Recipients
l  Identifiers such as basic contact details and certain order and account information l  Commercial information such as order information, shopping information and customer support information l  Internet or other similar network activity, such as Usage Data	l  Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers) l  Business and marketing partners l  Affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

We do not sell your personal information for money. However, some US state laws (e.g. California Consumer Privacy Act, CCPA) broadly define “sales”, and certain sharing activities described below may therefore be considered a sale under certain privacy laws even though we do not receive any financial compensations from third parties in exchange.

Instead, we do share (as those terms are defined in applicable law) personal information for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Information	Categories of Recipients
Basic information such as e-mail address and account information	Business and marketing partners
Commercial information such as records of products or services purchased	Business and marketing partners
Usage Data	Business and marketing partners

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

We take the protection of children’s personal information very seriously. Children should not create their own user accounts without the consent of their parents or guardians. If you are a child, we ask that you ask your parent or guardian to read this policy carefully and to use our products or Services and provide information to us with the consent of your parent or guardian.

In the case of personal information collected from children with the consent of their parents or guardians, we will only store, use, share, transfer or publicly disclose this information as permitted by law, with the express consent of the parents or guardians, or as necessary to protect the child, or we will seek to delete the data as soon as possible.

Given the limitations of existing technology and business models, it is difficult for us to actively identify children‘s personal information. If you discover that we have collected children’s personal information without their knowledge or prior verifiable guardian consent, you may promptly contact us and we will delete it promptly upon discovery, or if we discover the foregoing ourselves, we will promptly delete it, except for those that we are required by law to retain.

Security of Your Personal Information

We have used security measures that meet industry standards to protect the personal information you provide against unauthorized access, public disclosure, use, modification, damage or loss of personal information. We will take all reasonably practicable steps to protect your personal information. For example, we use encryption technology to ensure the confidentiality of personal information; we use trusted protection mechanisms to prevent malicious attacks on personal information; we implement access control mechanisms to ensure that only authorized personnel have access to personal information; and we conduct security and privacy protection training courses to enhance employee awareness of the importance of protecting personal information.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

To protect the security of your personal information, we need to cooperate together. Please do not disclose your login and password to others. If you find that your personal information, especially your account or password is leaked, please contact us immediately so that we can take appropriate and reasonable measures according to your application.

If you have any questions about security on our site or have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact” section below.

Retention of Your Personal Information

We plan to retain your personal information only for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by applicable law. When we determine that we have no ongoing business purposes need nor lawful legal ground to process your personal information, we will take steps to delete, anonymize, or aggregate it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will store your personal information until deletion is possible.

How long we retain your personal information depends on different factors, such as:

l  The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);

l  Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or

l  Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

l  Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

If you wish to access or modify your personal information, such as address information, you can perform such operations by visiting the personal information-related pages in the Site; if you wish to modify your personal password, you can perform such operations by visiting the account security pages in the Site.

If you are unable to access such personal information through the above means, you can contact us through the method described in “Contact” section, and we will respond to your request for access as soon as possible.

l  Right to Delete: You may have a right to request that we delete personal information we maintain about you.

l  Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

l  Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

l  Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

l  Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

l  Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

l  Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

l  Opt-Out of Targeted Advertising, Sharing and Sales: Depending on your state of residence in the US, you may also have the right to opt-out of the processing of personal information for the purposes of targeted advertising and of the “sale” or“sharing” of your personal information (as defined under the CCPA). You may opt out by using the methods described in the“Cookies” section or contacting us by the method described in “Contact” section.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at zwousa_info@zwoastro.com ,call us at (862) 352-3043,or contact us at 30b Vreeland Rd ste 303, Florham Park, NJ, 07932, US.